SBC News
BETBY adds Lebull Poland as second Polish partner weeks after market entry
BETBY will supply its sportsbook, managed trading and Betby Games esports product to Lebull.pl. The deal follows its mid-September 2026 Polish launch with local bookmaker Betters.
Sportsbook provider BETBY has widened its presence in Poland only a few weeks after entering the market, one of the largest gambling sectors in Central and Eastern Europe.
The company launched in the country in mid-September 2026 through an agreement with local bookmaker Betters. It has now signed a second Polish partnership, this time with Lebull Poland, the local domain of the Portuguese iGaming group Lebull.
Under the agreement, Lebull.pl will use BETBY's sportsbook offering. The package covers event and market coverage, in-house trading and the Betby Games esports product. The esports product is one of BETBY's core offerings and is regularly cited as a revenue generator in the company's quarterly earnings statements.
Stefanos Karakidis, Director of Business Development at BETBY, described the deal as a significant milestone for the company and said it showed the versatility of its sportsbook technology. He singled out the managed trading element as especially important, pointing to a dedicated trading team, round-the-clock risk management, AI-driven solutions and operational expertise that, in his words, go well beyond the technology itself.
BETBY said it will also help Lebull tailor its content more closely to the preferences of Polish players. The provider believes its esports offering can fill seasonal gaps between popular sports seasons such as football, handball and basketball.
Konrad Łabudek, CEO at Lebull, said maintaining a familiar and consistent player experience was a key priority, alongside improving the quality and capabilities behind the sportsbook. He said BETBY offers both through a high-quality product, advanced and flexible features, and operational expertise in trading and risk management. He also highlighted the depth and quality of BETBY's betting content as a way to create a more differentiated offering, and called the partnership an important step in developing the Lebull sportsbook and strengthening its position in Poland.
Based on reporting by SBC News.