SBC News
Kambi signs multi-year Turnkey Sportsbook deal with UK and Ireland bookmaker QuinnBet
Kambi Group has agreed a multi-year partnership under which QuinnBet will migrate to Kambi's Turnkey Sportsbook. The deal adds to Kambi's network as its share price rises in 2026.
Sportsbook provider Kambi Group plc has signed a multi-year agreement with QuinnBet, a bookmaker focused on the United Kingdom and Ireland. Under the deal, QuinnBet will move to Kambi's Turnkey Sportsbook, gaining access to the company's technology, trading expertise and network intelligence.
The operator will also be able to use AI-powered trading tools and a bet builder product as part of the package. QuinnBet is active in two markets and aims to build on the momentum it has gained there. According to the Blask Index, it is the 16th most popular operator in Ireland and ranks 66th in the UK. The source suggests this profile has likely been helped by sponsorship deals in football and horse racing.
Brenda Quinn, QuinnBet's Chief Executive Officer, described the partnership as a significant milestone as the company enters its next phase of growth. She said the business wanted a sportsbook partner offering strong technology, trading expertise and flexibility, and that Kambi's record in regulated markets made it a good fit. She added that QuinnBet hopes to build on its UK and Irish position and pursue further growth opportunities.
Werner Becher, Kambi Group CEO, said QuinnBet has a strong presence in the UK and Ireland and ambitious plans to expand into new jurisdictions. He presented the agreement as evidence of Kambi's position as a partner of choice for operators that need both sportsbook expertise and network intelligence to compete in regulated markets.
The agreement follows Kambi's recent extension of its partnership with Peru-facing operator Olimpo.bet. The company has secured a number of deals in 2026, and its stock is up more than 17% year to date at SEK 154, making it one of the few listed companies in the sector to resist a broader decline in share prices. Kambi recently introduced a new brand identity, "Powerful Network. Proven Edge.", centred on AI and data.
Kambi says it now works with more than 70 partners across over 100 regulated markets, processing around £14.3bn in annual turnover and 1.5 billion bets.
Based on reporting by SBC News.