Pragmatic Play expands Rank Group deal with Smart Studio live casino tables

Pragmatic Play has agreed to deploy a set of live casino tables to Rank Group, extending the relationship between the two companies. The content provider announced the deal as an expansion of the partnership already in place.

The tables are built on Pragmatic Play's Smart Studio technology. The package covers blackjack, roulette, auto roulette and auto speed roulette. According to the announcement, the games are designed to deliver engaging visuals and can be customised with Rank Group's branding. They can also be used to highlight promotions and to create distinctive player experiences, which makes them a useful asset for the group.

The companies already work together. Before this expansion, Pragmatic Play launched Mecca Big Bass Double Dab, a slot developed exclusively for Rank's Mecca Bingo brand.

Sharon McHugh, Pragmatic Play's director of public relations, said the provider was pleased to deepen its tie-up with Rank and to strengthen the operator's casino offering with several Smart Studio titles. She described the working relationship between the two firms as exceptionally strong and said Pragmatic Play looks forward to another product launch together.

Tom Orton, Rank Group's director of content, also welcomed the agreement. He praised the quality of the Smart Studio content, saying it offers a mix of product capability and flexibility. In his words, the deal adds a dynamic range of live dealer titles to the group's offering and gives it the chance to customise those products.

Separately, Pragmatic Play has recently released other titles, including the candy-themed pirate slot Sweet Loot. Before that, it launched Rat Royale and Sweet Bonanza POP.