RTG Slots hires Atucha Strategic Advisory to lead its Latin American expansion, starting with Mexico

Casino content supplier RTG Slots has signed a partnership with Atucha Strategic Advisory (ASA) to strengthen its commercial presence in Latin America. ASA will take charge of the company's regional business development and work alongside RTG Slots' existing regional team.

The agreement covers support for regulatory certification, the establishment of partnerships with operators and platforms, and a targeted programme to promote the supplier's best-performing games. RTG Slots has named Latin America a priority region within its broader strategy of expanding into regulated markets.

Mexico will be the first market targeted, followed by Argentina, Colombia and Peru. Expansion into Brazil will remain on hold until there is more clarity about its regulatory status. ASA will concentrate on building the commercial and regulatory foundations needed to widen distribution, drawing on work already done by the supplier's local team.

RTG Slots says it operates in more than 40 regulated and emerging markets and holds licences from the UK Gambling Commission and the Malta Gaming Authority. Its portfolio includes more than 250 games, with about 24 new titles added each year, and it works with over 100 operator partners worldwide. Unlike suppliers entering the region with newly developed content, it plans to use an established catalogue and mathematical models already widely played elsewhere.

A central element of the deal is a hero title programme, which will pick games from the existing portfolio that show the strongest appeal among Latin American players. Rather than offering the same selection everywhere, ASA and RTG Slots will build separate certification and distribution strategies for each jurisdiction. The deal also adds to ASA's list of international technology and content suppliers seeking to grow in the region.

Ramiro Atucha, founder of ASA, said RTG Slots has games that have been played at scale for years, and that the aim is to bring that catalogue into regulated markets in the right order, turning the São Paulo team's groundwork into certified content live with key operators. Jo Purvis, Chief Commercial Officer at RTG Slots, said the company wanted a partner with supplier-side experience, adding that working with ASA alongside its own team should speed up certification and partnerships.