SOFTSWISS and Servers.com executives outline infrastructure planning for iGaming market expansion

Executives from SOFTSWISS and Servers.com have set out how iGaming operators can approach international expansion without piling up technical complexity. Sergey Kastukevich, Chief Technology Officer at SOFTSWISS, and Nick Dvas, Chief Operations and Product Officer at Servers.com, spoke at last month's Tech Race Summit, organised by SOFTSWISS.

On what operators should settle before entering a new market, both pointed to regulation. Dvas noted that some jurisdictions require data to stay within their borders, which calls for geographically distributed infrastructure, while different markets may impose incompatible rules on data protection, storage and retention. He used sports betting as an example: the system must be distributed enough to give users a competitive experience, yet coordinated enough to avoid arbitrage opportunities that could arise if odds are updated at slightly different moments in different locations.

Kastukevich said an infrastructure plan should be part of any market-entry strategy from the outset. If it is treated as an afterthought, each new jurisdiction risks adding another data environment and another operational process. In his words, the goal is not simply to deploy locally but to expand while keeping the platform manageable and the customer experience consistent.

The discussion also covered the role of cloud technology. Dvas said the cloud remains an important enabler but can amplify costs, as AI has sharply increased the volume of data that is generated, processed and retrieved, making storage, computation and data transfer expensive. The question, in his view, is no longer whether to use the cloud but where in the business its flexibility delivers the most benefit. He described this as one of the most important technical and financial decisions for operators, and one that can make or break a market entry.

Looking toward the end of the decade, the two agreed that infrastructure optimisation will look fundamentally different. Operations are expected to become fully AI-native, supporting stronger networking, storage and processing capacity for rapid growth, which must be balanced with financial resilience. Dvas added that modular architecture will help operators meet stricter regulatory regimes and will shift from a competitive advantage to a basic requirement.

Kastukevich said the Tech Race was created because the industry already has many forums on commercial growth, and organisers wanted a space to examine the technology that makes that growth possible and the decisions that determine whether it stays sustainable.