Philippines overtakes Brazil in online gaming search demand in September, Blask data shows

The Philippines led global online gaming search demand in September, moving ahead of Brazil and India, according to analytics platform Blask. Brazil had ranked above the Philippines in every month from January to August 2026.

The Philippine Blask Index rose 87% year on year in September and gained 8% from August. Brazil's index went the other way, falling 9% month on month and 31% compared with the same month last year.

Blask stresses that the index tracks search interest in online gaming brands, not gambling spending. A higher reading signals stronger measured interest and does not show higher gross gaming revenue. The Philippines' lead in searches therefore does not mean it generated more online gaming revenue than Brazil during the month.

On Blask's separate revenue measure, Brazil remains the larger market. Its competitive earning baseline, the company's estimate of potential gaming revenue, was 53% higher than the Philippine figure in September. Licensed operators made up 97% of Brazil's projected revenue, against 62% in the Philippines. Blask uses artificial intelligence and publicly available data to analyse online gaming demand and brand performance in more than 100 countries.

Within the Philippine market, search interest was concentrated among three operators. PlayTime, Casino Plus and BingoPlus together accounted for more than half of online gaming search demand in September, according to Blask.

The ranking change coincided with regulatory upheaval in Brazil. On September 25, the government issued a provisional measure banning online betting and gaming operations, including those of previously authorised platforms. The measure stopped platforms from accepting new deposits and required licensed betting websites and apps to cease operating from October 6. Because that deadline fell in October, the September data captures only the early stage of the market closure and does not show its full effect on monthly demand.