Instant Win Gaming expands in North America with Kentucky and Pennsylvania lottery deals

Instant Win Gaming, a supplier of eInstant games to lotteries that are members of NASPL and the WLA, has widened its North American footprint through new partnerships with the Kentucky Lottery and the Pennsylvania Lottery.

The agreements follow similar arrangements made a few months earlier with the North Carolina Education Lottery, the Michigan Lottery and the Virginia Lottery. They also coincide with the introduction of the supplier's Rocket Jackpots feature, which the company presents as part of a strategy to offer more rewarding player experiences to a wider audience.

Rocket Jackpots consists of two independent multi-state progressive jackpots, called the Power Jackpot and the Boost Jackpot. Both grow separately during regular play. During scheduled Power Boost Hours, the company's InstantFuse technology merges the two into one larger prize pool. When the boost period finishes, the jackpots separate again and are pursued individually. Kentucky and Pennsylvania now offer both Rocket Jackpots and InstantFuse.

The supplier says its proprietary Instant RGS ecosystem simplifies integration and makes it easier for lottery partners to launch new products in their markets.

Executive vice president Jason Lisiecki welcomed the chance to reach additional jurisdictions. He said InstantFuse goes well beyond traditional progressive jackpot formats. "By combining anticipation, engagement, and bigger prize potential into a recurring event, InstantFuse delivers a unique experience that drives player retention and keeps players engaged over time," he said, adding that the company looks forward to bringing the experience to more players as the program grows.

Instant Win Gaming is also working to strengthen loyalty and engagement across its portfolio. It has added a Daily Streak option, which lets players track how much they have played and what they have achieved, a feature the company says supports better operational results for its partners.