Wazdan launches €4M Seasonal Drop network promotion running from Halloween to Valentine's Day

Malta-based iGaming developer Wazdan has launched Seasonal Drop, a three-stage network promotion with a total prize pool of €4,000,000. The campaign was announced on 22 October 2026 and runs from 23 October 2026 to 14 February 2027, covering Halloween, Christmas and Valentine's Day.

The first stage, Spirits & Spins, runs from 23 October to 1 November and uses the Mystery Drop tool. During active game sessions, players are shown nine mystery boxes, each hiding an instant cash or physical prize. Wazdan says the tool works as a promotional layer above the base game and does not change the RTP or core mechanics of participating titles.

The second stage, Calendar of Gain, takes place from 1 to 26 December and switches to Mystery Multiplier Drop. Unlike Mystery Drop, which awards fixed prizes, this mechanic calculates the reward from the player's bet and applies a randomly assigned multiplier when it triggers. According to the source, it needs no changes to the base game and no additional technical integration from the operator. The final stage, Love at First Drop, runs from 29 January to 14 February 2027 and also uses Mystery Multiplier Drop.

Wazdan funds the campaign itself, so the prize pool is a supplier-side cost rather than operator spend, which the company says lowers the barrier to activation for casino partners. Across all three stages, partner operators receive ready-to-use marketing assets, including promotional materials and CRM-ready content, in line with the support offered during the earlier Summer Drop.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said the campaign brings three key calendar moments together and gives partners a consistent way to engage their audiences. He added that operators receive more than a prize pool, as the offer is a ready-to-use campaign backed by the company's content, promotional expertise and support.

Seasonal Drop is Wazdan's second network promotion of this scale in 2026. Summer Drop carried an identical €4,000,000 prize pool, ran across three stages between June and September and used the same two mechanics. Wazdan was founded in 2010, holds licences from the Malta Gaming Authority and the UK Gambling Commission, and offers more than 250 certified titles across more than 40 regulated markets.