GameOn adds Laura Taylor, ex-Games Global, to its Fractional CMO team for iGaming clients

GameOn, a B2B marketing and PR agency serving the iGaming sector, has expanded its Fractional CMO team with the appointment of Laura Taylor. The move was announced on 7 October 2026 and adds senior marketing capacity to the agency's offering for gambling businesses.

Taylor brings more than 15 years of experience in the iGaming industry. She joins from Games Global, where she was Senior Brand Manager, and has also held earlier positions at Microgaming. Her background covers marketing strategy, brand management and communications within established industry companies.

In her new role, Taylor will work directly with GameOn's clients, offering senior-level marketing guidance while staying involved in the practical delivery of campaigns. Her responsibilities include developing marketing strategies, refining brand positioning, planning campaigns and supporting in-house marketing teams. According to the announcement, she will work alongside client teams to understand their commercial objectives and turn them into marketing activity with measurable outcomes.

The appointment builds on GameOn's Fractional CMO service, which lets iGaming companies access senior marketing leadership without hiring a permanent executive for the position. The agency says Taylor's arrival strengthens its ability to provide both strategic leadership and day-to-day support, depending on what individual clients need.

Alex Wilson, Head of Marketing Division at GameOn, said Taylor combines strategic thinking, industry experience and hands-on delivery. He noted that her time at Games Global and Microgaming gives her an inside understanding of iGaming, and added that she knows how to turn that knowledge into marketing that supports real commercial objectives.

Taylor said the flexibility of the Fractional CMO model was an important factor in her decision to join. She said the approach gives clients access to senior expertise that can adapt to their particular priorities and challenges, and that she looks forward to acting as an extension of their teams.