Nevada board backs three more William Hill sportsbooks at Terrible's casinos

The Nevada Gaming Control Board has unanimously approved nonrestricted gaming licenses that would let William Hill, a Caesars Entertainment subsidiary, operate sportsbooks at three more Nevada casinos. The vote took place on November 4, as reported by the Las Vegas Review-Journal.

The sites are Terrible's Casino in Indian Springs, Terrible's in Carlin and Terrible's Searchlight Casino in Searchlight. The applications now go to the Nevada Gaming Commission, which is expected to consider them at its November 19 meeting. If the commission gives final approval, William Hill's statewide network could grow to more than 110 outlets.

The move fits a broader effort to reach customers beyond Las Vegas and its large resorts, with a growing focus on smaller communities where local casinos can host sportsbook operations. Eric Hession, president of Caesars Digital, said in a statement that the partnership will let William Hill serve sports fans across the state, and he pointed to the company's commitment to investing in local markets and supporting casino partners.

William Hill has added and upgraded several locations since 2025, including Virgin Hotels Las Vegas, Hotel Nevada in Ely, Verdi Grillhouse in western Nevada and Barton's Club in Jackpot, near the Idaho border. It has also worked with Terrible's on the sportsbook at Primm Valley Resort & Casino, which resumed operations in July after a 17-day closure. That venue has three betting kiosks, three staffed ticket windows and 24 screens, and William Hill also runs a kiosk at the nearby Whiskey Pete's truck stop.

At the Rio Hotel & Casino in Las Vegas, the operator recently completed a renovation of its race and sportsbook. The 3,400-square-foot space now has 12 self-service kiosks, eight racing stations, new seating, new LED displays and VIP areas.

The network mixes staffed sportsbooks with smaller sites that rely only on automated kiosks, a model that lets the company enter markets without building a large sportsbook. Hession has said a working sportsbook can be set up in under three weeks when the right opportunity arises. Physical locations matter in Nevada because bettors must register in person at a licensed sportsbook before using remote mobile wagering anywhere in the state.