BC Game names content creator Eva Elfie as brand ambassador, citing esports ties

Crypto casino and sportsbook BC Game has added content creator and online personality Eva Elfie to its roster of brand ambassadors. The operator says she will help carry its messages to both new and existing audiences.

According to the announcement, Elfie is known in esports circles for her involvement in Dota 2 and Counter-Strike. She and BC Game are set to collaborate on digital content and promotional campaigns, and she is expected to appear at sports and esports events.

Chief Executive Officer Ali "Ako" Muhanned welcomed the appointment. He said Elfie has built a strong relationship with the gaming and esports community through genuine passion and consistent content creation. In his words, BC Game wants to work with creators who know how to entertain and connect with audiences in real time, and he described her live streams as dynamic and engaging, making her a natural fit as the company expands across esports and interactive entertainment.

Elfie has a large following across social media. The press release put her Instagram audience at more than 4.8 million followers as of October, and it noted her participation in competitive gaming culture, including attending and hosting events.

BC Game said it aims to use her profile to pursue its ambition of combining esports, interactive media and sports entertainment into an ecosystem in which esports betting is not the end point. The company has chosen to emphasise her esports role. Elfie is also an adult actress who has been active since 2020 and is among the best-known creators on adult video platforms.

The signing follows another recent addition to the operator's ambassador lineup. BC Game previously announced the return of Colby Covington.