Imagine Live signs Gaming1 deal for first Belgian and Dutch operator access

Live casino content provider Imagine Live has agreed a partnership with operator Gaming1 to enter the Belgian and Dutch regulated markets. The agreement, announced on 2 November 2026, is the supplier's first operator deal in either country.

Under the arrangement, Imagine Live's live dealer table games and game show titles will be integrated into Gaming1's offering in both jurisdictions. Neither company has given a go-live date. The scope and timing of deployment will be settled separately for each market, in line with local requirements.

Imagine Live launched in 2022 as a subsidiary of Digitain Group. It produces content from studios in Armenia, Romania and Spain, where it runs more than 200 tables and a portfolio that has grown to 19 game types. The studios cover over 11,000 square metres, and the company holds licences from regulators including the UKGC, MGA, ONJN and HGC.

Gaming1 is a Belgian operator and technology provider that belongs to Ardent Group. In Belgium it trades mainly under the Circus and 777 brands. In the Netherlands it holds a licence from the Kansspelautoriteit through Cortex Holding, formerly Betca, and it took full ownership of the Dutch Circus brand in late 2025. It joined the Dutch trade body VNLOK in July 2026. The group works only in regulated markets, is present in six European countries, employs 1,650 people and operates more than 40 land-based venues.

The deal follows other distribution moves by Imagine Live. In August 2026 it joined Relax Gaming's Powered By Relax programme, which gives access to Relax's operator network across 16 regulated markets. In October it signed Microgame as its first Italian aggregator, connecting its content to more than 35 licensed operators there.

Nadiya Attard, Chief Commercial Officer at Imagine Live, said the company had invested heavily in its portfolio and infrastructure, and that working with an established operator gives it a chance to take that investment into new markets. Charlène Renier of Gaming1 said the partnership is guided by technical quality, regulatory compliance and player protection.