SBC creates Regulatory Advisory Board chaired by former AGCC director Andrew Gellatly
SBC has formed a Regulatory Advisory Board of former regulators and operator executives to support dialogue between regulators and industry. It will help shape the SBC Leaders Regulatory Forums, starting in Amsterdam in April 2027.
SBC, the gaming events and media group, has set up a Regulatory Advisory Board intended to deepen engagement between gaming regulators, licensed operators, lotteries, policymakers and industry associations. The board will offer strategic guidance on SBC's regulatory initiatives, help shape high-level discussions and flag emerging regulatory challenges in international markets.
Andrew Gellatly, formerly Executive Director of the AGCC, will chair the board. Its members include David Foster of Entain, Yannis Xirotiris of Kaizen Gaming, Jon Polanec of Super, Francesco Rodano of Allwyn, Charmaine Hogan of Playtech and Jessica Feil of OpenBet. Morten Ronde, a former Danish regulator now working on gambling regulation and strategy at Nordic Legal, and Eleonore Para, a public affairs consultant and former gaming regulator, are also on the panel. SBC chief executive and founder Rasmus Sojmark and managing director Andrew McCarron sit on the board too, with Eve Hartley, SBC's Head of Legal, acting as secretary.
A central task for the board will be supporting the SBC Leaders Regulatory Forums. The first is scheduled for Amsterdam on 19 April 2027, with 350 senior decision-makers from Europe's regulated gaming industry expected to attend. SBC is also developing a North American edition in Toronto, which is intended to gather 250 senior regulatory and industry figures from the United States and Canada.
Sojmark said regulation is among the most important factors shaping the industry's future, pointing to increasingly complex debates in Europe, North America and elsewhere over taxation, licensing, player protection, illegal gambling and the sustainability of regulated markets. He said SBC wants to extend its approach of bringing the industry together to regulatory engagement.
Gellatly said gaming regulation is growing more complex, with different jurisdictions facing similar challenges around player protection, market integrity and sustainable growth. He said the board offers a chance to bring experienced leaders together and encourage constructive dialogue between regulators and licensed operators.
The initiative builds on SBC's existing partnerships with the International Association of Gaming Regulators and the International Masters of Gaming Law, and SBC says it aims to create an international platform for dialogue supporting responsible and sustainable regulated markets.
Based on reporting by SBC News.