Game suppliers say Halloween slots must keep performing after October ends
Executives from DEGEN Studios, BGaming, Gaming Corps, ICONIC21, Greentube, Wazdan and Swiss Casinos discuss how seasonal Halloween content is built, where it performs and whether it should be original or a reskin.
GamblingSource: European Gaming
Seven industry executives have shared their views on Halloween content in iGaming, covering past hits, 2026 plans, target markets and the choice between building new games and reskinning existing ones. Six of them represent game suppliers, and Swiss Casinos offers the operator perspective.
Most of the suppliers treat Halloween as a portfolio occasion rather than a single release. BGaming, ICONIC21, DEGEN and Wazdan each run several titles around the season. The group is divided on two questions: whether seasonal content travels well between markets, and whether Halloween games should be developed from scratch.
Danny Gordon, head of studio at DEGEN Studios, said the company believes an original experience built from the ground up is more effective than giving an existing title a seasonal makeover. Julia Alekseeva, chief product officer at BGaming, took a more balanced view. She noted that original games bring fresh mechanics, while seasonal adaptations build on players' familiarity, and concluded that performance depends on the gameplay rather than the format.
Longevity was a shared concern for DEGEN, Gaming Corps and Wazdan. Alex Lorimer, chief operating officer at Gaming Corps, said Halloween campaigns can bring valuable visibility during the season, but the company does not want its games to be relevant for only a few weeks. He argued that a Halloween game should feel seasonal while offering gameplay that keeps players interested after October. Andrzej Hyla, chief commercial officer at Wazdan, said seasonal themes work best when gameplay stays engaging long after Halloween.
On player acquisition, Edvardas Sadovskis, chief product officer at ICONIC21, said the company's Spooky Blackjack attracts more than three times as many new players as standard RNG blackjack. On geography, Richard Ganster of Greentube said Romania moved into the company's top markets in 2025, which he sees as a sign that seasonal content is gaining traction in newer markets.
From the operator side, Ramona Kälin, digital marketing team lead at Swiss Casinos, said the operator does not see regulation as a barrier to creativity.
Based on reporting by European Gaming.