Europe's sports betting market hit €20.1bn in 2024 as online share reached 68%, EGBA data shows

Sports and events betting across the EU-27 and the United Kingdom generated an estimated €20.1 billion in gross gaming revenue in 2024, according to EGBA/H2 Gambling Capital figures. That is about 8.1% more than in 2023, when the combined total was €18.6 billion. The 2024 numbers are provisional.

Online channels produced €13.7 billion of the 2024 total, while retail contributed €6.4 billion, giving online a share of roughly 68.2%. Of the approximately €1.5 billion rise between 2023 and 2024, around €1.4 billion came from online betting. Gross gaming revenue means stakes minus winnings returned to players, before taxes and costs, so it measures neither total amounts wagered nor operator profit. The category excludes horse racing, includes events such as political betting, and its online estimates cover activity outside locally licensed markets.

The forecast points to continued growth. EGBA/H2 Gambling Capital project online revenue rising 6.9% a year between 2024 and 2029, against 2.5% a year for retail. The combined market is forecast to reach €26.5 billion by 2029, with online at €19.2 billion and retail at €7.3 billion. These remain projections rather than results.

In Great Britain, the Gambling Commission reports that remote betting generated £2.45 billion in gross gambling yield between April 2025 and March 2026, down 6.6% year on year. The retail betting sector produced £2.42 billion including machines, of which machines accounted for £1.20 billion, or 49.4%. Excluding machines, retail betting yield was about £1.23 billion, meaning remote betting earned roughly twice as much. Great Britain had 5,617 betting shops, down 3.6% from the previous year. The Commission's figures are provisional and do not cover Northern Ireland.

Participation data comes from the 2025 Gambling Survey for Great Britain, which gathered responses from 20,775 adults between January 2025 and January 2026. It found 8.4% of adults had bet on sports or racing online or via an app in the previous four weeks, compared with 3.1% who bet in person. Among men the online figure was 13.3%, and among women 3.8%. Some people use both channels, so the percentages cannot be added together, and the results are survey estimates of recent participation rather than annual player totals.